What You Need To Know About The Google Penguin Update
Penguin is now running in real time due to the update made. It was also made available to different countries and languages at the same time. Despite their location, websites will experience similar things. The rules will be universal.
The ranking of different pages could change each time there are certain updates to the pages because Penguin is already real time. There is a clearer and faster impact, positive or negative, that results from your actions.
You will be able to get through a penalty faster since the system is done in real time. If your website gets a penalty and your webmaster can take out the harmful links, you can notice positive effects a lot quicker. After your site pages will get inspected, you can then see the improvement.
Penguin is now already an integral core of the process, unlike before. This also means that you would need to do proper and constant monitoring of your backlink profiles.
The system is now concentrating more on certain pages that have the toxic links, instead of the whole website itself. These are like micro penalties and are more difficult to monitor. Doing regular audits on vital subdomains and specific pages is an essential thing to do.
You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.
You will be able to observe the effects of your actions quickly, which can be like a double-edged sword. For both the recovery and penalization process, there is a quick system in place. There are some things you can take into consideration in order to protect your site from dropping down the ranks unexpectedly.
Regularly observe your position in the search engine results page. Email alerts can help you track any position changes there may be. You would need to track other keywords for vital subdivisions and not just for the homepage keywords. You can try comparing keyword rankings and also looking at which keywords have dropped their position.
A clean and healthy backlink profile is essential to have. On a regular basis, you should check lost and new backlinks, take a look at their level of quality, as well as handle those backlinks that are suspicious.
It is important to do a backlink audit of your site. It is important to also do these backlink audits for the vital subdomains and parts of your website. Depending on the language version of your site, you can conduct separate audits for each one of them. Because of the update, you can obtain a reduced cost of error while still doing various experiments.