Information About The Google Penguin Update
Penguin is now running in real time due to the update made. All countries and languages were able to get the Penguin update at the same time. This allowed websites to experience the same things regardless of their location. Everyone will have the same rules.
Because Penguin is already real time, this means that page rankings could differ every time there are updates on the page and other linked pages. You can quickly see the positive and negative impacts of your actions.
You will be able to get through a penalty faster since the system is done in real time. If your website gets a penalty and your webmaster can take out the harmful links, you can notice positive effects a lot quicker. This also usually happens after your website pages will get checked.
Penguin is now already an integral core of the process, unlike before. This also means that you would need to do proper and constant monitoring of your backlink profiles.
The system is now concentrating more on certain pages that have the toxic links, instead of the whole website itself. These are like micro penalties and are more difficult to monitor. Doing regular audits on vital subdomains and specific pages is an essential thing to do.
By taking a look at your organic traffic and keywords position, you can determine if your site has already been penalized.
There can be both good and bad consequences with this update because it allows you to see the results of your actions faster. There is a faster recovery process, but also the penalization process. There are some things you can take into consideration in order to protect your site from dropping down the ranks unexpectedly.
Make sure you monitor regularly your search engine results page positions. Email alerts can help you track any position changes there may be. It is important that you not only track keywords for your homepage ranking, but also other keywords for other important parts. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.
Make sure that your backlink profile is healthy and clean. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
You can perform a thorough checkup of your backlinks for your entire website. It is important to also do these backlink audits for the vital subdomains and parts of your website. Perform separate audits for different language type of your site. With the new Penguin update, you can also do different experiments that have a lesser cost of error.